Episode 1: Marketing research is an ongoing journey / الحلقة الاولي: دراسة السوق رحلة مستمرة

في الحلقة دى هنتعرف علي الاساس الي بيتبني عليه ال Business كله وهو دراسة السوق والحقيقة اني ركزت هنا علي بعض الطرق العملية الي بنستخدمها علشان نبدا Business نستمر فيه ، ننميه ، نستبدله او نلغيه خالص . هنعرف الطرق الي بنستخدمها علشان نكتشف احتياجات الناس الي ممكن يكونوا هم نفسهم مش عارفين انها موجوده. متنساش تقيم الحلقة وتشاركها مع حد مهتم بالماركتنج. ممكن تتابعونا علي انستجرام من اللينك دا https://www.instagram.com/marketing_chitchat_podcast/ In this episode we're gonna discuss the base of creating any Business and any marketing plan and it is (Marketing research) and we're going to discuss some practical methods that marketers use for introducing / Developing / replacing or even discarding a product or a service from the market and to figure out the hidden needs of customers. Hopefully, you'll enjoy it. Don't forget to rate the episode and share it with anyone interested in marketing. References: Principle of marketing for Philip Kotler & Gary Armstrong. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-marketing-recipe-for-growth-creativity-data-and-relationships#/