Episode 1. Navigating Complexities of Children's Hospice Fundraising, Vicky Smith, Director of Income Generation  Acorn's Children's Hospice episode artwork

EPISODE · Jan 9, 2026 · 1H 42M

Episode 1. Navigating Complexities of Children's Hospice Fundraising, Vicky Smith, Director of Income Generation Acorn's Children's Hospice

from Night Owl Philanthropy Podcast: What Is Your Why? – Charity Sector Stories

Charity Stories from Night Owl Philanthropy Podcast SummaryIn this episode of the Night Owl Philanthropy podcast, Dean Jones speaks with Vicky Smith, the Executive Director of Income Generation at Acorns Children's Hospice.Vicky shares her personal journey into the charitable sector, driven by a desire to make a positive impact on people's lives. She discusses the unique challenges faced by children's hospices, the importance of community support, and the innovative strategies being employed to raise funds.Vicky emphasises the need for emotional resilience in fundraising and the critical role of retail operations in generating income for the charity.The conversation highlights the interconnectedness of various sectors and the importance of collaboration in achieving philanthropic goals. In this conversation, Vicky Smith discusses the challenges and rewards of leading a children's hospice, emphasising the importance of resilience, peer support, and effective leadership.She shares insights on the evolving landscape of hospice care, the necessity of collaboration, and the role of government in supporting these services.Vicky also highlights innovative strategies for fundraising and the significance of community engagement, while reflecting on her personal journey and the qualities that make a great fundraiser.The discussion concludes with a hopeful outlook for the future of Acorns and the essential role it plays in the community.Chapters00:00 Introduction to Philanthropy and Personal Motivation02:50 Career Journey and Transferable Skills05:51 The Impact of Personal Experiences on Career Choices08:35 Ambitious Campaigns in Higher Education11:25 The Role of Acorns Children's Hospice14:15 Understanding Children's Hospice Care17:02 Complexities of Care in Children's Hospices19:28 Personal Stories and Emotional Impact22:15 Funding Challenges in the Hospice Sector36:06 Behind the Scenes of Fundraising38:56 Rising Costs and Increasing Demand41:58 Emotional Burden of Fundraising43:58 The Role of Retail in Fundraising49:37 Managing Multiple Fundraising Streams52:18 Leadership in High-Stakes Environments58:11 The Future of the Charity Sector01:03:00 Government's Role in Funding Children's Hospices01:11:34 Innovative Income Generation Strategies for Hospices01:15: 44 Transforming Acorns: Vision for the Future01:20:22 Finding Hope in Hospice Care01:24:55 Qualities of a Great Fundraiser01:30:50 Navigating Leadership in the Charity Sector01:34:10 The Impact of Birmingham on Leadership Style01:35:38 Personal Insights and Unexpected Backgrounds

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Episode 1. Navigating Complexities of Children's Hospice Fundraising, Vicky Smith, Director of Income Generation Acorn's Children's Hospice

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This episode was published on January 9, 2026.

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