Episode 1 | Scott Leese on Building Trust at Scale: How In-Person Events + LinkedIn = Endless Pipeline

from Event Marketing: A GTM Podcast by Popl

In this episode of the In-Person GTM Pros Podcast, hosts Bryce Alsten (VP of Marketing @ Popl) and Jason Alvarez-Cohen (CEO @ Popl) sit down with sales leader and author Scott Leese to explore why trust, relationships, and human connection are the future of pipeline growth. Scott shares how in-person events and LinkedIn engagement can outperform outdated cold calling and email tactics, plus practical ways companies of all sizes can build authentic relationships at scale.If you’re a founder, sales leader, or marketer looking to create an endless pipeline through trust-driven strategies, this conversation is packed with insights you don’t want to miss.

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This episode is 54 minutes long.

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This episode was published on August 22, 2025.

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