EPISODE · Mar 5, 2026 · 8 MIN
Episode 1: Stop Pouring, Start Patching: Why Your Marketing is Draining Away
from The Leaky Bucket: Why Customers Disappear & How to Make Them Stay
You’re doing the work—the social posts, the ads, the networking—but the water level isn't rising. Callie introduces the "Leaky Bucket" framework and explains why the traditional sales funnel is failing modern small businesses.
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Episode 1: Stop Pouring, Start Patching: Why Your Marketing is Draining Away
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