Episode 1: The (Ad) Path To New Patients

You know that a bunch of your patients come from Google, but do you know how the entire process plays out? Kyle has been working in this field, and studying this exact process, for over a decade. Today, he will go over the most common searches that users carry out, how the results are shown, the psychology behind choosing results to research and how they end up contacting your practice. You can email Kyle directly ([email protected]) if you have any questions or just want to talk Seinfeld trivia.