Episode 1: The Adherence Evidence We Know — and the System & Pharma Change We Need

Despite decades of evidence, nonadherence to medicines remains a challenge in healthcare. In this first episode of the Evidence for Change Podcast, we explore what 20+ years of adherence evidence has taught us . We discuss why traditional approaches often fall short but also where behavioral science makes a difference in the design of effective patient engagement and adherence support with real world examples. 0:00 Introduction: Welcome to the Evidence–Execution Gap. Why great science doesn’t automatically change care.3:28 Chapter 1 The Drug Works. The System Doesn’t (Yet). The overlooked patient experience gap. 11:45 Chapter 2: Everyone Else’s Patients. Why clinicians underestimate nonadherence in their own care. 18:04 Chapter 3: Rethinking Pharma’s Role. From medicine supplier to treatment experience partner. 21:11 Chapter 4: Designing for Real Behaviour. Solutions that work because they’re built for humans. 28:24 Chapter 5: Scaling What We Already Know. Why proven solutions still struggle to spread. 30:53 Chapter 6: The Magic Wand Question. What would actually change the system — fast. See full episode page: https://resources.atlantishealth.com/...