Episode 1: The David Archetype

The underdog story is one of the most powerful narratives in business. Small entrepreneur versus giant corporate. David versus Goliath. The problem? Too many entrepreneurs build their entire strategy around it. In this episode, we explore the David archetype and the hidden dangers of competing on price and personal service. What feels like a competitive advantage in the early days can quickly become the reason growth stalls. If you're exhausted, your margins are shrinking, or your clients seem to need more and more of you, you may be playing the role of David without even realising it.