Episode 1: Why Choices Matter? An Origin Story and a Conversation with Brandon Vonderharr

In this initial episode of The Choices Matter Podcast, we sit down with Brandon Vonderharr, a managing partner at Alliance Integrated Marketing Services.  The Choices Matter program was his brainchild as a high school senior and has become a life-changing program inspiring students to make safer, smarter decisions behind the wheel and in life.Brandon shares the deeply personal story that sparked the creation of the program and how real-life stories, peer conversations, and interactive materials are helping young people across the country recognize the impact of their choices.Supported by highway safety offices nationwide, Choices Matter is more than a school presentation — it's a movement.