Episode 10.3 - James Bore on our fascination with shiny objects

James Bore is a cybersecurity consultant, speaker and publisher based in the UK. He has a refined sense of cynicism that clicks with my own, so we've been chatting back and forth for several months on various subjects and decided it's probably time to record some of our interaction. Today, we are looking at the preferred marketing practice (shiny objects) of sewing fear, uncertainty and doubt to get people to buy their products. It drives us both nuts. The issue is not limited to cybersecurity, but it is prevalent in the industry. I'm guessing this conversation will resonate with many of you. Our hope is that our marketing listeners will rethink some strategies,