Episode 10.9 - How bad marketing obscures the problems of deepfakes and identity theft

I get a lot of "studies" about the state of cybersecurity and most of them are poorly done. In Episode 10.8 I talked about one I like, from Huntress and the week it came out I got pitched another report from iProov that was, well, less than well done. And as much as I tried to help them focus on reality, the more they pushed back.Again, this is not a knock on what the company does, which is to ensure the veracity of biometric identity, but it is a good example of how cybersecurity companies spend too little and on the wrong efforts to get their story out.