Episode 10: A Digital Transformation Success Story with Françoise Lamotte

In this episode of The Digital Edge, hosts Françoise Lamotte and Dominik Muggli explore digital transformation successes.Françoise, based in Switzerland, shares her experience from 20 years ago at an insurance company, where she led two pivotal achievements in an example of a success story in digital transformation. First, he established governance to unite diverse stakeholders, business, HR, legal, and more, for a collective transformation journey. Second, he pioneered e-commerce in insurance, disrupting traditional agent-based models by introducing online sales, transparent pricing, and a multi-channel approach integrating agencies and call centers.Despite initial resistance from agents who doubted the internet’s impact, Françoise’s visionary leadership and focus on collaboration drove success. She reflects on how traditional players with strong brands and customer relationships can lead industry transformation, emphasizing leadership, collaboration, and execution as key drivers.What's your digital transformation success story?#DigitalTransformation #InsuranceInnovation #Ecommerce #Leadership #BusinessStrategy