Episode 10: Allen Beck's No-Fluff Formula for Catering Growth at Costa Vida

In this episode of Restaurant Catering Smarts, Michael Attias welcomes Allen Beck, Director of Off-Premise and Catering at Costa Vida. With over 15 years of experience in restaurant operations and hospitality, Allen has helped Costa Vida double its catering business year over year—by building a sales-driven culture and putting boots on the ground. Allen shares how the brand shifted catering from a passive revenue stream to a core profit center through working interviews, franchisee engagement, and menu engineering that supports scale and travel. He also offers a behind-the-scenes look at how Costa Vida aligns corporate and franchise operations, the ROI of hiring a catering sales rep, and why knocking on doors still beats a tech stack. If you're serious about growing catering sales, this is a can't-miss conversation full of actionable insights—and a few spicy hot takes. Restaurant Catering Smarts is sponsored by CaterZen Catering Software—helping restaurants turn catering chaos into calm.