Episode 10: Bringing Saudi Arabia’s Welcoming Culture to the World Through Adeera Hospitality, a PIF Company

Joining Adam Deflorian at HITEC, Shrikant Shenoy, Chief Information & Strategy Officer for Adeera Hospitality, discusses the new hotel management brand wholly owned by PIF and how it hopes to lead the way in innovation, while honoring its rich hosting heritage.Key topics include:Origins of Adeera, and how the nomadic beginnings of Saudi Arabian society influence modern-day hospitality. How Adeera is utilizing AI technology to create hyper-personalized guest experiences as well as to attract a younger generation of talent.What it’s like to visit and live in Riyadh, the capital city of Saudi Arabia.Brought to you by https://www.azds.com/ Follow us @azdsgroup on InstagramProduced by Brenna Darling and Chase Gohl, 2025Post-Edit Audio Engineer: Jack Wegert, 2025