Episode 10 - Guest Speakers Lisa Soper, COO and Sarah Croxtall, Group S&M Director of Porthaven Care Homes

This episode of Boosting Your Occupancy, I am joined by Porthaven's COO and Group Sales and Marketing Director, Lisa Soper and Sarah Croxtall. It is a practical and insightful conversation for care home owners, operators and commercial leaders looking to improve occupancy, strengthen reputation and deliver outstanding customer experiences. Key topics covered: ✅ How to create first impressions that convert enquiries into move-ins – including call handling, speed to lead, discovery and personalised tours ✅ The power of emotional connection – and why how you make people feel influences every decision families make ✅ Occupancy growth strategies that really work – including community engagement, events and resident referrals ✅ Building trust and visibility through reviews, PR, community relationships and improving your presence in AI and online search ✅ Using data to outperform competitors through conversion metrics, benchmarking and customer insight ✅ Practical strategies for improving occupancy after a Requires Improvement CQC rating ✅ Creating a supportive culture that drives exceptional care, customer experience and business performance