Episode 10-He Started With NOTHING… Now His Brand is Everywhere! | Sergei Alexi’s Unbelievable Story

Sergei Alexi’s story is one of resilience, transformation, and humor. From immigrating to the U.S. as a child to facing deep personal losses, Sergei has had to navigate life’s toughest challenges alone. Now, as the co-founder of 50% Natty—a wildly popular apparel and supplement brand known for its hilarious gym culture skits—he has turned his struggles into inspiration. In this episode, Sergei shares how he built his brand, his personal battles, and why transparency in the fitness industry is so important. His journey proves that with the right mindset, even the hardest punches life throws at you can be overcome. Beyond business and bodybuilding, Sergei’s comedic take on fitness culture has resonated with thousands. His honesty about performance-enhancing drugs, his belief in transparency, and his drive to call out the industry’s misinformation make for a conversation you won’t want to miss. Whether you’re an athlete, entrepreneur, or someone looking for hope, Sergei’s story is a testament to perseverance. Join us as we dive deep into his journey, the truth about the fitness industry, and what it really means to be a warrior in life. ______________________________________________________________ IG: 50percentnatty_ Website: 50percentnatty.com Learn more about your ad choices. Visit megaphone.fm/adchoices