Episode 10 - How to drive engagement and adoption on employer-sponsored apps with Martyna Malinowska (GajiGesa)

Growing a B2C app is difficult, but encouraging users to use an employer-sponsored app brings additional challenges:If a significant number of employees don't use the app, the employer will cancel your contract.Join us this week on the Appthropology podcast as we talk with Martyna Malinowska, co-founder and chief product officer at GajiGesa.During the podcast, we'll cover what GajiGesa is and the predatory loan problem they're looking to solve in Indonesia.Specifically, we'll cover the cultural nuances that GajiGesa is looking to overcome and how they're encouraging adoption of new features from a technological and user engagement perspective.We'll also take a peek at how GajiGesa measures success and what's next on the horizon!If you're looking to increase user engagement in your app and especially if you have a  B2C and B2B element, make sure to give this episode a listen! 🎧To learn more about GajiGesa, please visit: https://gajigesa.com/en/To connect with Martinya, you can find her on LinkedIn here: https://www.linkedin.com/in/martyna-malinowska-frm-a4770442/---The Appthropology podcast is powered by Aampe (www.aampe.com). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit edge.aampe.com