Episode #10: How to Market Your Craft Brewery Using Social Media in 2025 | The Business of Beer

Back in November of 2024, Cee and Tiff held a session at the Ontario Craft Brewers Conference with Jonathan Barraball of Royal City and Ram McAllister of Fairweather Brewing in Hamilton, ON. It was titled "How To Market Your Craft Brewery Using Social Media in 2025", and it felt like it could be a valuable session to recreate for the podcast. They did a deep dive into all things social, including the 4 C's of Social Media Growth, high level best practices (profile optimization, platform options, content formats, community > virality, storytelling), consistency, the roles of a Social Media Manager, how to use a Content Calendar, how to create Content Pillars, how to stay consistent on social, how to up the quality of your content, content creation tools and software, clarity and community, AI and automation tools, how to lean into the current tariff situation, and attracting a new wave of craft beer drinkers. They got into some local gems - Steam Whistle Pilsner, Tooth & Nail Vim & Vigor, and True History The Tmavé. Here are the references mentioned in the podcast:   - High Season Co. YouTube: https://www.youtube.com/highseasonco - How to Create a Social Media Strategy from Scratch in 2025 (Step-by-Step): https://www.youtube.com/watch?v=d-nDgTm82As - How to Create Content Pillars for Social Media | Follow this EASY Content Pillar Strategy!: https://www.youtube.com/watch?v=5wDGFEDx414 - Social Media Planning & Content Tracker: https://www.highseasonco.com/social-media-planning-content-tracker [use code BAOSFREE for free download] - SubMagic Caption Software: https://submagic.co/?via=highseason [10% discount] - ChatGPT Instagram Content Planning & Creation Guide: https://bit.ly/HSChatGPTContentGuide - ManyChat Instagram Automation Software: https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=HighSeasonCo&utm_content=youtube [30 days free Pro Plan] - Flodesk Email Software: https://flodesk.com/c/HIGHSEASONCO [50% off for one year]   BAOS Podcast Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads