Episode 10: I Don't Know A Business Owner Who's Never Had Difficulty With Cash Flow with Dr Hannah Moore

Dr Hannah Moore reveals the brutal reality of scaling an aesthetic business - from going through medical school to building a successful clinic while raising two young daughters. She exposes why every business owner she knows has been "sweating" about cash flow, the daily challenge of discouraging patients from unsuitable treatments, and how trusting your gut beats spreadsheets every time. Hannah shares her "one ticket ask per day" philosophy that got her a one-day-a-week position when everyone said it was impossible, why she spends most consultations discussing life rather than treatments, and the shocking story of an event crasher who downed a bottle of champagne and heckled her presentation before getting into a physical altercation with bar staff. From the ethics of private healthcare to raising body-positive daughters in the beauty industry, this episode pulls no punches on what it really takes to build an authentic wellness business. If you're looking to get a tailored content strategy made for you and your clinic, check out Ignite and book a free strategy call.