Episode 10 | Innovation, Resilience and Building a Beef Jerky Brand, with Emily Pullen from Jim’s Jerky

In this episode of The Angus Table, host Scott Wright sits down with Emily Pullen, CEO of Jim's Jerky, for an inspiring conversation about building a national beef brand, navigating industry challenges, and remarkable resilience. Emily shares how her parents Jim and Kathy started with 12 kilos of jerky in 2004 after discovering South African biltong in a Charlton butcher shop, growing to a team of 28 across supermarkets, national petrol chains, and export markets. They discuss why topside has become an increasingly valuable cut, a devastating April 2023 factory fire and 12-month recovery journey, managing extreme meat price volatility with inflexible retail pricing, the exciting partnership with SunPork building a new shared dehydration facility, and why "lukewarm is no good" in business. So pull up a chair at the Angus Table for a masterclass in entrepreneurship, family business, and turning adversity into opportunity.Connect with Emily via the Jim’s Jerky website https://www.jimsjerky.com.au/contact-usThis podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/+Follow Angus Australia on + Facebook + Instagram + X + LinkedIn + +Follow Angus Youth Australia on + Facebook + Instagram + X + CREDITS:Host: Scott Wright, CEO. Get in touch via email [email protected]: Mel Strasburg [email protected] editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au