Episode #10: Marketing: Lessons in Failures

In this episode of forank marketing, we dive into a refreshingly honest theme: Marketing: Lessons in Failures.Zoe Ashbridge and Leigh Buttrey open up about the campaigns that didn’t go to plan — and why those moments often lead to the biggest breakthroughs in marketing. We unpack why failure is such a powerful teacher, the most common reasons campaigns flop, and how to turn setbacks into strategic wins. From misjudged targeting and overcomplicated funnels to lessons in testing, measurement, and mindset — this episode is packed with real-world insights and practical advice. Ideal for: marketers, founders, and agency professionals who know that great marketing comes from experimentation, not perfection. Topics covered:• Why failure is a vital part of the marketing process• Common campaign mistakes and what they teach us• How to frame failures constructively with clients and teams• Turning failed tests into future wins• Building a “fail smarter” culture in your marketing If you’ve ever launched a campaign that didn’t quite land — or want to learn how to turn missteps into momentum — this episode is for you. 📍Find us here:Website: www.forank.comYouTube: https://www.youtube.com/@forank-marketingZoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/ 🎙 Enjoying this episode?Show some love — like, comment, and subscribe to stay updated on future episodes!Interested in sponsoring an episode? Get in touch at [email protected]