Episode 10 - Melody Martinez-Davidson, Managing Director, Global Head of e-Sales at BBVA

The impact of technology on relationships within the FX industry is one of the central themes of this episode, with Melody Martinez-Davidson from BBVA. She explains that e-trading can actually benefit salespeople by eliminating the administration around their client’s trading activity and freeing up time to focus on more important issues. Martinez-Davidson also details, how various client types have shifted some of their FX trading to different execution channels during the pandemic and why it’s beneficial for sales teams to have a more holistic, cross-asset focus.