Episode 10: The difference between marketing plans and marketing strategy

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some content strategy and advice.  In this video you will learn about: Trying to conquer the marketing game is hard enough. So when marketing terms get interchanged and used incorrectly. Two common phrases I see used both simultaneously and interchangeably are Marketing Strategy and Marketing Plan. While they both involve thinking about and planning what you will do with your marketing, they do solve two very different problems. Today we are going to break down the differences between these two and how they apply to your business.  Timestamps: 1:02 So, first question, why is it so important to have a marketing plan? Why can't businesses, just stay in the moment and post what is current and top of mind.  2:35 So mentioned two things in your response, a marketing plan and a marketing campaign. So what's the difference between a  marketing plan and a marketing campaign for a business to be successful?  4:10 How often should a business do a marketing plan and a marketing campaign? Like how far out in advance should you plan?   Check out Sumair at Inner Gauge: https://www.innergauge.com/ As well as Network In Action: https://www.innergauge.com/network-in-action/    Whenever you are ready, here are some ways that we can help you: Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl  Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX  Free 45-Minute IT Consultation: https://bit.ly/3hoZWHL    Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started:  https://bit.ly/3xnrJ1W  Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.  Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc  Facebook: https://www.facebook.com/channerconsulting/  Instagram: https://www.instagram.com/channerconsulting/   Get in touch: [email protected]