EPISODE · Dec 18, 2025 · 1H
Episode 10: What 23 years of naming things teaches you with Aaron Hall
from Pebble Presents · host Pebble Strategy
In this episode, Pebble Presents Aaron Hall, a naming expert and founder of Emphatic Branding. Together, Emelia and Aaron discuss naming for brands, companies, and products: everything from the process and stages of naming, to the differences is between pre-screening, vetting, and linguistic analysis for name development (and why each is important). Aaron shares how he uses AI in his naming process and workstreams so he can deliver better work for his clients. He also helps us understand the difference between naming strategy and creative name development. This was an insightful conversation! If you are considering names for your brand, company, or product…this episode is right on time for you.Emelia Rallapalli is the founder of Pebble - a brand strategy and marketing research consultancy. With decades of experience in global brand planning, strategy, and research, Pebble has helped shape businesses of all kinds, from ambitious start-ups to global Fortune 100 companies. Aaron Hall is a naming expert and the founder of Emphatic Branding. He’s been naming things for 23 years. He founded Emphatic a year ago because he loves sharing his passion for naming with clients.Welcome to Pebble Presents.- - - - - - - - -If you liked this episode of Pebble Presents, please share it with colleagues and friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show.Want more? Visit PebbleStrategy.com. You can also find us on LinkedIn (https://www.linkedin.com/company/pebble-strategy/) and Instagram(https://www.instagram.com/pebblestrategy/).Thanks for listening and joining the conversation!ResourcesEmphatic Branding: https://www.emphaticbranding.com/ Emphatic Branding on LinkedIn: https://www.linkedin.com/company/emphaticbranding/Laurel Sutton, Senior Strategist & Linguistat Catchword Branding: https://catchwordbranding.com/team/laurel-sutton/Book recommendation: ”Brand Naming” by Rob MeyersonShow Notes 0:23 - Emelia introduces today’s special guest2:26 - Aaron shares the journey to his current profession4:52 - Aaron divulges what makes a naming expert tick and breaks down the process of a naming expert17:15 - Aaron defines linguistic analysis and its importance vs prescreening20:16 - Aaron shares considerations for hiring a native speaking naming expert - and is it important?24:28 - Emelia asks Aaron if there is a best time in the process to bring in a naming specialist, and they discuss how they named their own companies30:21 - Aaron explains the difference between naming creative and naming strategy33:18 - Emelia and Aaron discuss when the creation of brands, sub-brands or renaming a brand may not be the best idea42:21 - Aaron shares what he recommends folks read to help them with naming, and the AI tools he uses to make his business flow50:32 - Aaron participates in a lightning round with Emelia59:32 - Emelia wraps the episodeEpisode CreditsExecutive Produced & Hosted by Emelia RallapalliProduced by Stephanie Watanabe Editing and Post Produced by Erin ZimmermanArtwork and Design by Liisa Turan-Walters
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In this episode, Pebble Presents Aaron Hall, a naming expert and founder of Emphatic Branding. Together, Emelia and Aaron discuss naming for brands, companies, and products: everything from the process and stages of naming, to the differences is between pre-screening, vetting, and linguistic analysis for name development (and why each is important). Aaron shares how he uses AI in his naming process and workstreams so he can deliver better work for his clients. He also helps us understan...
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Episode 10: What 23 years of naming things teaches you with Aaron Hall
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