Episode 10: “Winning with Purpose” with Helena Foulkes

In Episode 10 of the Brand Slam podcast, we sit down with Helena Foulkes, a seasoned CEO and executive who has played a significant role in the healthcare and retail industries. With an impressive track record at CVS Health and Hudson's Bay Company, as well as a run for Governor of Rhode Island, Helena brings a wealth of experience to the conversation. One of the highlights of the episode is discussing the 10-year anniversary of the bold decision made by CVS to stop selling tobacco products, a move that took $2 billion worth of revenue off store shelves. This courageous decision to align with the company's healthcare focus rather than profit showcased the power of purpose-driven leadership. The conversation also delves into Helena's work on initiatives such as the CVS Real Beauty campaign and the creation of the ExtraCare loyalty program. Her dedication to promoting positive messages and creating value for customers shines through in these discussions. Helena's commitment to giving back to the community, both through her professional roles and personal endeavors including her run for Governor of Rhode Island, is another key theme of the episode. From her community service work to her board leadership with brands like Costco, Helena discusses the importance of purpose in all aspects of her life. Overall, Episode 10 of the Brand Slam podcast with Helena Foulkes offers valuable insights into purpose-driven leadership, the power of branding, and the importance of giving back to the community. Helena's story is a reminder that success is not just about profits, but about making a positive impact in the world. The donation from our (add)love charitable giving program for this episode is for Inspiring Minds, which is a non-profit organization that empowers students to succeed and thrive in school and life.  Interested in a particular topic or want to be a guest? Contact us at [email protected].