Episode 100: Big 12 Commissioner Brett Yormark on college realignment and the 5 biggest stories of the first 100 shows

Less than two weeks after Arizona, Arizona State and Utah bolted the Pac-12 for the Big 12, Big 12 Commissioner Brett Yormark joins the show to explain how it all went down. Yormark details the Big 12’s media rights deals for ESPN and Fox Sports and the rationale behind his decision to renew those deals early. Yormark outlines his vision when he started at the conference a year ago and how closely the events of the past few months aligned with his plans. He spoke about his relationships in the business, including a recent phone call with his Pac 12 counterpart George Kliavkoff. And he makes his case for college basketball to be valued more by networks. As this marks the 100th episode of the Marchand & Ourand Sports Media Podcast, hosts Andrew Marchand and John Ourand discuss the top five sports media stories over the past 100 weeks, including changes at ESPN, the emergence of Amazon and Apple in the sports media business, the wild media success of the NFL, the pending media success of the NBA and the implosion of regional sports networks. Marchand and Ourand give their Who’s Up and Who’s Down over the past 100 episodes in sports media.TIME STAMPS1:48 Who’s Up/Who’s Down8:57 ESPN in transition15:11 Amazon v Apple22:50 NFL Media gains30:45 NBA Media future33:39 RSN implosion40:53 The Big Get: Brett Yormark Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.