Episode 100: Creating Digital Sports Media Strategies

Geoff Reis, General Manager of Sports at Oath, joins Joe and Tom to talk about digital sports contentGeoff Reiss is the General Manager of Sports at Oath. With his career in media spanning digital, print, television and live events, he has helped shape some of the most innovative businesses in sports.After spending six years at Spy Magazine, he joined Starwave, the digital media and technology company founded by Paul Allen. While at Starwave, Reiss oversaw the launch of ESPN.com, NFL.com, NBA.Com and Nascar.com and managed the creation of ESPN’s Fantasy and Insider products.While at ESPN, Geoff managed ESPN the Magazine, oversaw the development and acquisition of the Peabody Award winning documentary Black Magic, and led ESPN’s licensing efforts which included the company’s groundbreaking deal with Electronic Arts.Geoff talks about his groundbreaking work at Oath, streaming deals with the NFL and the NBA and his amazing sports story!Be sure to download the Yahoo Sports app on your phone!The FactsThe CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com