Episode # 100 -Scott Emerson- Founder of The Emerson Group: A Consumer Products Equity Organization

Episode # 100. On today's show we are joined by Scott Emerson - Founder of The Emerson Group: A Consumer Products Equity Organization. Scott and his team have paved the Road 2 Retail for many, many brands over the years. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Today we speak with Scott and get his views on topics such as: - His belief that with proper TLC, small brands can reach their true potential - The impact and growth the digital universe has had on CPG brands: 'digital enabled sales', marketing, launching of new products. A brand must understand this environment- Packaging is everything! - Why having the right sales representation is key: these pros know the path with each retailer- The keys to success! Simple to state- harder to practice. But well worth it if you can - The true story of a baseball ticket taker to becoming the founder of a massive brand Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.