Episode 100! The Big Rocks We’re Focusing on for 2026 Growth

from Marketing Operators · host Cody Plofker, Connor MacDonald, and Connor Rolain

How do you build a marketing machine that scales without breaking? In celebration of episode 100, Connor MacDonald (CMO, Ridge), Cody Plofker (CMO, Jones Road Beauty), and Connor Rolain (VP of Growth, HexClad) reveal the strategic priorities driving their brands’ growth in 2026 — straight out of their internal planning docs. From creating a bulletproof marketing operating system to cracking TikTok Shop, the trio goes deep on what’s moving the needle. They unpack why Ridge is betting big on retention as a product, why Jones Road is obsessed with creator-led social, and why all three brands believe that testing volume — not just testing smarter — is one of the highest-leverage inputs you can control. The conversation wraps with a candid breakdown of organic YouTube strategy and whether product seeding can replicate the success they’ve had on Instagram and TikTok. Powered By:Motion Creative Strategy Bootcamphttps://motionapp.com/2026-creative-strategy-bootcamp-paid?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-strategy-bootcamp-2026&utm_source=marketing-operators-podcastRivo https://www.rivo.io/operators Prescient AI https://www.prescientai.com/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/

Episode metadata supplied by the publisher feed · Published Feb 24, 2026

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Episode 100! The Big Rocks We’re Focusing on for 2026 Growth

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