Episode #101: 10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed

Over the last 18 months, Zach has been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast.From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand experts at education marketing agencies.And each bit of insight, inspiration, and education garnered from the guests we've had on the show, has augmented, in some way, his approach to marketing.On this week's episode, Zach shares 10 lessons learned and takeaways taken after 100 conversations with some of the best in higher ed. The lessons are as follows:1. Stop Asking Broad Questions and Expecting Meaningful Insight2. Copywriting is the Most Accessible, Affordable, and Underrated of Marketing Tactics3. Imitate First, Differentiate Second4. Measure Twice, Cut Once5. The Future of Brand is Casual6. "How to" Content Still Really Freakin' Works7. Marketing Attribution is Still Subjective—And That's Not Necessarily a Bad Thing8. 80% of Your Content Can Be Good if 20% of Your Content is Great9. Insert Yourself Into the Conversation10. Higher Ed Marketers are More Progressive Than You ThinkLearn more about this episode and about our sponsors in our show notes. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.