Episode 101: 1on1 mit Prof. Jana Gross, Digital Marketing-Expertin

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Damit Künstliche Intelligenz erfolgreich im Marketing eingesetzt werden kann, sind qualitativ hochwertige Daten essenziell. Worauf ist bei der Entwicklung von Datenkompetenz zu achten? Welches sind die Hindernisse? Lassen sich eher Datenanalytiker zu Marketingexperten oder eher Marketingexperten zu Datenanalytikern formen? Die Algorithmen der Social Media-Plattformen TIKTOK, INSTAGRAM, YOUTUBE, LINKEDIN & Co. zu entschlüsseln, stellt den heiligen Gral des Marketings dar. Was unterscheidet die Algorithmen der einzelnen Plattformen? Lassen sich die Algorithmen «austricksen»?

Episode metadata supplied by the publisher feed · Published Oct 24, 2024

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Episode 101: 1on1 mit Prof. Jana Gross, Digital Marketing-Expertin

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