Episode 101: Bringing Clarity to Almond Markets with Carson Pettit

Carson Pettit joined the Journey to share what led him back to California and into the almond industry, some of the current market dynamics in the global almond trade, how RPAC is staying on the cutting edge of grower engagement, his experiences with the California Ag Leadership program, and his hopes for the future. Pettit is the grower relations manager at RPAC growers and processors. This episode was recorded at The Almond Conference 2025 back in December, so his comments are all relative to what was happening at that point in time.“We really need clarity for everybody to feel better about being active in the market. And when there's not that clarity, it's just very hard for anybody to have any sense of a good idea of what's going to happen in the world.” - Carson PettitIn Today’s episode: Meet Carson Pettit, the grower relations manager at RPAC growers and processorsDiscover Pettit’s journey into the almond industry and what his role is as a grower relations managerUnderstand current market dynamics in the global almond trade and how that may impact producersExplore how RPAC is pursuing and expanding grower engagementLearn about his experiences with the California Ag Leadership Program and the impact that has made on his careerThe Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.