Episode 101: Staying Ahead of the Curve - Keeping a Pulse on the Local Business Community

What We Cover In This Episode: Why it's so necessary as a studio owner to keep a pulse on the other local businesses that surround you that are not a part of the fitness community [1:41] A few of the options you have when in terms of collaborating with the businesses around you [3:22] Something that Cherise has been noticing the past few years, and why she believes it is a step in the right direction for our industry [3:37] A reminder how we don't have the full picture on how another business is doing just by its outside appearance [4:48]  The best ways to go about keeping a pulse on the local business community as a whole [6:06]   Quotes:  "Local businesses in your community should be a part of your growth strategy, and should absolutely be at the top, because we're not necessarily having to invest in paid marketing dollars; this can really happen organically." [Cherise, 2:08]  "People trust their local businesses, so if a local business has positive things to say about your gym or studio, that is going to lead to referrals." [Cherise, 2:20]  "Reach out to that salon, reach out to that nail place and get creative with your partnerships. Make sure they're aligned with your culture and they're a good fit, but you're not limited." [Megan, 3:22]  "I think you just have to really think about what businesses you use on a regular basis as a consumer and what businesses align with your demographic, and really just start collaborating." [Cherise, 4:12]  LINKS:   fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected]  https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.instagram.com/fitdegree_nick/  https://www.instagram.com/megan_fitdegree/ https://www.instagram.com/whycoachingandconsulting/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q