Episode 101: The Role a Copywriter Plays in Website Design with Ben Culbreth episode artwork

EPISODE · Jan 17, 2024 · 26 MIN

Episode 101: The Role a Copywriter Plays in Website Design with Ben Culbreth

from AEC Marketeer · host Keelin Cox

Have you ever wondered how to make your website really stand out? Well, in today's episode, Ben and I dive into working with a copywriter when designing a website and the role good copy plays in a successful user experience. Now, Ben has some serious wisdom to share. He's a firm believer in getting the copywriter involved right from the start. Why? Because thoughtful copy can guide the entire design process and make sure your website speaks directly to your audience. So, if you want your website to not just look amazing, but really hit the mark in delivering your message, stick around. About Ben: Ben Culbreth is a freelance copywriter and content strategist who partners with corporate clients and news publications. He also works with organizations to develop content marketing strategies. Prior to starting his business, Ben held roles in voluntary benefits sales and marketing and non-profit advocacy. Ben's LinkedIn: https://www.linkedin.com/in/benjaminculbreth/ Website: www.benjaminculbreth.com

Episode metadata supplied by the publisher feed · Published Jan 17, 2024

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Episode 101: The Role a Copywriter Plays in Website Design with Ben Culbreth

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AEC Marketing for Principals Katie Cash and Judy Sparks AEC Marketing for Principals is the go-to podcast for leaders in the commercial real estate, architecture, engineering, and construction industries who are passionate about advancing their firms through strategic marketing. Brought to you by Smartegies, the leading growth consulting firm for the built environment, this podcast dives deep into the unique challenges and opportunities faced by principals and senior leaders. The Future. Built Smarter. IMEG Corp. Engineers and designers from IMEG, a top 5 U.S. engineering firm, discuss innovative and trend-setting building and infrastructure design with architects, owners, and others in the AEC industry. Topics touch on all market sectors, engineering disciplines, and related services. Mass Timber Construction Podcast Paul Kremer Mass Timber Construction is sweeping the planet. In a world first, the podcast brings to you the latest mass timber construction news from around the globe each week. Special guest episodes with members of the global AEC community are frequently. Sit back, relax and enjoy some refreshing content. AutoCAD Podcast Autodesk Join our hosts Marcus O’Brien, Dania El Hassan, Prakriti Khanna, & Dan Whitcombe to hear everything you want to know about Autodesk AutoCAD. In each episode we hear from special guests including Autodesk staff and customers as they speak about their unique experiences from across the Architectural, Engineering, and Construction (AEC) industry. We’ll go behind the scenes to cover the latest updates from Autodesk, new tools and features you can leverage in your workflows and much more as we explore the exciting opportunities for the future of machine learning and insights for the CAD industry.

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