Episode 101: Why your MSP’s marketing follow-up should never stop

In this week’s episode Are you one of the wasteful 48 per cent? Stats show that 48 per cent of people waste valuable sales opportunities by not following up with a prospect. This week Paul explains how you can fix this and increase sales for your MSP Also on this week’s show, how to help your team to solve their problems without getting bogged down in problem-solving. When someone presents you with an issue, there’s a great technique for dealing with them effectively Plus there’s an extremely valuable conversation with Paul’s featured guest, all about improving your SEO and the changes that Google have been making (these might have impacted your MSP’s website search ranking) Featured guest Thank you to Alex Robinson from Novus Digital for joining Paul to talk about SEO and the changes Google have been making. Launched in 2019, Novus Digital are a digital marketing agency dedicated to delivering commercially viable SEO to SMEs in the UK and US. We pride ourselves on being able to deliver value at almost any budget with open, tangible SEO methodology. Connect with Alex on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing how to use a ‘telephone person’, Paul mentioned the full guide that featured in Episode 72 Register for a free copy of Paul’s book Thank you to Nick Moran from Powernet for recommending the book Legacy by James Kerr In the next show on October 26th Paul will be joined by email marketing specialist Liz Wilcox, talking about how to get people to open and take action on an email newsletter Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hey, there. And welcome to episode 101 of the podcast. Here’s what we got coming up for you this week. Alex Robinson: Core Web Vitals are the core technical indicators that Google uses to determine where your website’s going to appear. Paul Green: We’re also going to be talking about why you need to have more follow up in your marketing and in your sales. Most sales are not made in the initial burst of contact. They’re made through follow up. And there’s lots of different follow-up you need, some of it before you even speak to the prospect and much of it after you do. We’ll talk about that later in the show. We’ve also got successful MSP owner, Nick Moran, back on the show this week. He’s got a great book recommendation for you later on. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Problems,...