Episode 102: Google Marketing 101 and Why Your Business Needs It with Lorne Sederoff of SearchKings

Have you ever asked yourself what is SEO, or what does SEO stand for? Have you heard the term SEM and wondered what exactly is search engine marketing? These are questions we hear often and once had ourselves. It can be difficult to grasp these concepts, so for this special episode of the podcast, we sat down with Lorne Sederoff of SearchKings and we were also joined by Demetra Mandrapilias to discuss these terms. We also jump into a few topics in the big world of Google. The first being how to set up your Google My Business page, the second being how to improve your Google local search results, and the third being the new Google Guarantee option being offered in some industries.    Word of mouth is a good option; and as Lorne says in the podcast “it is a great start” but where do you go from there? If you’re wanting to grow your business, you need to step into the digital age where everyone is searching these days. You need to understand how to show up when someone searches for best pool company near me. You need to understand how google ads work and if they may be a good option for you. What we love about SearchKings is that they offer a flat fee month to month service, which means they know that you need to see results. They know that when you win, they win so they work hard to make sure you are seeing a reward for your investment. If you would like to find out more about how SearchKings can help you grow your business, email them here: [email protected].  You will learn about SEO (Search Engine Optimization), SEM (Search Engine Marketing), Google My Business, Google Local Search, and Google Guarantee.   Search Kings Links: If you enjoyed this episode, check out the photos, show notes, all the links referenced, and follow SearchKings by going to the episode webpage here: https://poolchasers.link/web-pwu-102  Sponsor Links:   Pentair: https://poolchasers.link/pentair-pwu-102  Anderson Manufacturing: