Episode 102: “The Top 15 Lead Gen Plays”

Episode 102 of The (RE)Education Experience dives straight into what separates agents who build real businesses from those who give up too soon. Darren lays out why agents don’t fail because of a lack of effort—they fail because they don’t trust their process long enough to see the harvest. This episode gives you a “clarity pass” on the top 15 lead gen sources used by the best in the business, from your sphere and agent referrals, to open houses, social, YouTube, paid leads, vendor partnerships, and more. Instead of adding more to your plate, you’ll be challenged to reflect: which of these am I doing with intention, and which could become the true pillars of my business? The real win isn’t about doing everything; it’s about choosing a few strategies and going all-in. Darren closes the episode with the “deal machine”—a checklist for turning every transaction into new business. If you want to stop chasing shiny objects and start building a lead gen engine that truly fits you, this episode is your playbook. 🎧 Listen now and learn: Why most agents bail before their strategy pays off How to pick 1-3 lead sources that can become pillars in your business Why these 15 aren’t trends—they’re foundational, year after year How to use the “Deal Machine” to multiply every transaction into more business