Episode #1020: Brandon Cerecke

Jeff Stanfield and Andy Shaver sit down with Brandon Cerecke, owner of Boss Shot Shells.Brandon explains the company’s recent rebranding and the tough decisions forced by volatility in the bismuth market. He breaks down the numerous obstacles that pushed them to pivot to copper, why copper was the right choice, and how the Boss team has engineered a copper load that matches the performance hunters loved in their bismuth shells.