Episode 103: 2025 Trends for the CPG Industry with SAP's Maria Morais

The consumer goods industry is undergoing a seismic shift driven by AI and digital technologies. Joined by our own Maria Morais, we unpack key trends for 2025, including subscription-based models powered by AI customization, experience-driven commerce blending digital and physical retail, dynamic pricing enabled by real-time analytics, and hyper-personalization. Also, sustainability takes center stage as brands embrace ethical supply chains and transparency. Come join us as we discuss the Future of Supply Chain. Guest: Maria Morais, Global Head of Consumer Products Marketing, SAP Maria is a digital transformation strategist specializing in AI-driven innovation, go-to-market scaling, and investor relations. She has been instrumental in expanding SAP’s market presence and driving sustainable growth in consumer industries, helping organizations navigate the future of consumer products through technology and business transformation initiatives.  Maria writes about the intersection of AI, digital transformation, and business strategy, helping leaders navigate the evolving landscape of consumer industries. Host: Richard Howells, SAP Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability. Host: Oyku Ilgar, SAP Oyku Ilgar has been working in the digital supply chain area at SAP since 2017. As a marketer and blogger, she creates written and visual marketing content about ERP and Supply Chain solutions and focuses on the topics of business trends, IoT, Industry 4.0, and sustainability. Useful Links: Download Transcript Learn more about CPG trends in supply chain & how to bring out your best.    SAP Supply Chain Management SAP Insights: Supply Chain CPG trends 2025: Consumers at limit on rising prices; brands look to personalization, loyalty to spur growth Follow Us on Social Media Maria Morais: LinkedIn Richard Howells: LinkedIn, X Oyku Ilgar: SAP Community, LinkedIn SAP Digital Supply Chain: LinkedIn Please give us a like, share, and subscribe to stay up-to-date on future episodes!