EPISODE · May 25, 2026 · 34 MIN
Episode 103: "Does Instagram still work for marketing in 2026?"
from Marketing Answers with Jaime Coast · host Jaime Coast
📩 Submit your question for the show: 👉 marketinganswerspodcast.com/askIs Instagram still worth your time as a wedding professional in 2026 — or should you be pivoting to TikTok? In this episode, I'm answering that exact question from listener Stephanie, and breaking down the marketing strategy that actually converts Instagram viewers into paying clients.Spoiler: it's not about going viral or chasing followers. With just 2,000 followers, I was generating 5 million reel views per month and booking $8K–$12K packages — and I'm going to show you exactly how.I'll cover the current state of Instagram for wedding pros, three tips to optimize your profile for sales (not just vanity metrics), and the one aspect of Instagram that most wedding professionals are completely sleeping on — stay until the end, because that last tip is where the real sales happen.In This EpisodeThe real state of Instagram for wedding professionals in 2026Why Instagram is no longer a follower game — and what actually matters nowHow Gen Z is using Instagram to vet vendors (this will change how you think about your profile)3 tips to turn your Instagram into a sales-generating marketing strategy — not just a content calendarThe most underutilized part of Instagram that wedding pros are ignoringKey Takeaways✔ You don't need a massive following to generate real revenue from Instagram — you need the right marketing strategy ✔ Your bio and top 3 pinned posts should function as a sales funnel, not just an introduction ✔ Reels drive awareness; Stories drive conversions — most wedding pros are only doing one of these Submit your question to be answered on the show:👉 www.marketinganswerspodcast.com/askMy essentials:I couldn’t run my creative business without these tools. Here are some special deals to get you started:🖥 1 free month of Showit - https://showit.com/r/4z8t4m9x - my preferred website and client proposal builder🚀 20% off Dubsado - dubsado.com/?c=coast code: coast - my favorite client management system for sending invoices, proofs, and more📧 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U - my preferred email service provider to create stunning emails easily
What this episode covers
📩 Submit your question for the show: 👉 marketinganswerspodcast.com/askIs Instagram still worth your time as a wedding professional in 2026 — or should you be pivoting to TikTok? In this episode, I'm answering that exact question from listener Stephanie, and breaking down the marketing strategy that actually converts Instagram viewers into paying clients.Spoiler: it's not about going viral or chasing followers. With just 2,000 followers, I was generating 5 million reel views per month and booking $8K–$12K packages — and I'm going to show you exactly how.I'll cover the current state of Instagram for wedding pros, three tips to optimize your profile for sales (not just vanity metrics), and the one aspect of Instagram that most wedding professionals are completely sleeping on — stay until the end, because that last tip is where the real sales happen.In This EpisodeThe real state of Instagram for wedding professionals in 2026Why Instagram is no longer a follower game — and what actually matters nowHow Gen Z is using Instagram to vet vendors (this will change how you think about your profile)3 tips to turn your Instagram into a sales-generating marketing strategy — not just a content calendarThe most underutilized part of Instagram that wedding pros are ignoringKey Takeaways✔ You don't need a massive following to generate real revenue from Instagram — you need the right marketing strategy ✔ Your bio and top 3 pinned posts should function as a sales funnel, not just an introduction ✔ Reels drive awareness; Stories drive conversions — most wedding pros are only doing one of these Submit your question to be answered on the show:👉 www.marketinganswerspodcast.com/askMy essentials:I couldn’t run my creative business without these tools. Here are some special deals to get you started:🖥 1 free month of Showit - https://showit.com/r/4z8t4m9x - my preferred website and client proposal builder🚀 20% off Dubsado - dubsado.com/?c=coast code: coast - my favorite client management system for sending invoices, proofs, and more📧 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U - my preferred email service provider to create stunning emails easily
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Episode 103: "Does Instagram still work for marketing in 2026?"
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