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Episode 103: Keeping It Real

An episode of the Octopus Digital Strategy podcast, hosted by Nasser Sahlool, titled "Episode 103: Keeping It Real" was published on April 23, 2017 and runs 4 minutes.

April 23, 2017 ·4m · Octopus Digital Strategy

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Why do people buy? They believe that what you are selling is going to fulfill their need. And that's the key word...believe. For them to believe this fact, they have to trust. And in an industry based on artifice, to instil trust, nothing matters more than authenticity.

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