Episode 104: Engaging in the Play Called Life

In our latest CGC episode, we're delighted to feature Erik Solbakken, CPA, CA - Speaker, Author, Business Advisor and Creator of the Accountant Success Formula™. With over two decades in public practice, Erik has redefined success by creating a business model that not only tripled his firm’s income but also allowed him to work part-time. His approach focuses on providing real value to clients, challenging the traditional, flawed accounting firm business models that lead to overwork and underpayment. Erik's insights into overcoming personal and professional obstacles, prioritizing value over price, and the significance of intentional living promise to inspire individuals worldwide to rethink their paths to success. This episode dives deep into Erik's journey from recognizing the limitations of conventional practices to developing and sharing his innovative formula with accountants globally. Listeners will gain invaluable advice on creating meaningful client relationships, achieving growth and fulfillment, and engaging fully in "the play called life." Erik's story is not just about transforming accounting practices but about empowering professionals to lead more intentional, balanced, and successful lives.