Episode 104: How Purpose Leads Your Mission, Vision and Values

Your brand purpose is the unsung–and sometimes overlooked–hero of your business. When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don't have a brand purpose statement or don't have the right one. In this episode, I'm sharing the Brand for Good process for creating this asset for your business so that you can attract better talent, inspire your community, and out-perform your competition.   Brand for Good Links Email your thoughts about this episode: [email protected] …or, better yet, leave us a review! Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com Episode Link: https://prosperforpurpose.com/episode-104-how-purpose-leads-your-mission-vision-and-values   Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe