Episode 104: Maker's Mark

Episode 104 of the Liquor and Liqueur Connoisseur podcast, hosted by Matt Birchard, titled "Episode 104: Maker's Mark" was published on July 16, 2022 and runs 30 minutes.

July 16, 2022 ·30m · Liquor and Liqueur Connoisseur

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Episode Description

Episode 104 features Maker's Mark Kentucky Straight Bourbon Whisky. Bottled in 750ml at 45% ABV, or 90 proof. It retails for about $28.

Enjoy this episode with a Maker's Mark Old Fashioned!

The official website for Maker's Mark: https://www.makersmark.com/

Brief Historical Timeline:

1840 - T.W. Samuels erects the family's first commercial distillery in Kentucky
1943 - Bill Samuels gets out of his family business, for awhile
1953 - Bill Samuels founds Maker's Mark
1958 - The first bottles of Maker's Mark are hand dipped in red sealing wax
1973 - Maker's Mark hires Kentucky ad agency Doe Anderson
1975 - Bill Samuels, Jr. becomes President and CEO of Maker's Mark
1980 - Maker's Mark is featured on the front page of The Wall Street Journal
1981 - Hiram Walker buys Maker's Mark
2004 - A second still is added to increase production
2005 - Pernod Ricard (who ended up with Maker's Mark through acquisitions) sells the brand to Fortune Brands, which would become part of Beam Suntory
2011 - Maker's Mark sells 1 million 9-liter case equivalents for the first time
2011 - Rob Samuels, grandson of the founder, takes over when his father Bill Samuels, Jr. retires
2013 - Proof is reduced 3%, but only for a moment
2015 - A $67 million investment includes a third still and new warehouses
2019 - Maker's Mark sells 2.4 mill cases

Key Cocktails:

Use as you would any quality bourbon. I'm drinking it neat, but try it in an Old Fashioned or Manhattan.

References:

Book: Maker's Mark - My Autobiography by Bill Samuels, Jr. published in 2000

Wikipedia Article on Maker's Mark

Brand History Article on The Spirits Business

Drink Spirits Story on Maker's Mark Whisky

Maker's Mark on The Spirits Educator

Vinepair.com Article on Hops Used in Production

Vinepair.com Article on Maker' Mark

Doe Anderson Ad Agency for Maker's Mark

Press Release on Bill Samuels, Jr. Retiring via the Wayback Machine

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

Join my mailing list: http://eepurl.com/hfyhHf

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