Episode 104 - Marketing Leader's Code with guest Gareth Helm

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.   Abby's guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader's Code: unlock your potential - learn the secrets of successful marketing leadership. His previous roles include Unilever, Innocent Drinks, Bear snacks, Tails.com, Zoopla, as well as Global Chief Marketing Officer for HomeServe. Today Gareth is a NED and Board Advisor for brands such as for Purple Bricks and Higgidy.  In this episode Gareth shares the principles and inspiration behind his new book, the 4 types of marketing leaders, the value of assessment and capability and why you should spend time building relationships. Plus Gareth shares his career highs and lows.  Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Gareth Helm | LinkedIn The Marketing Leader's Code: Unlock your potential - Learn the secrets of successful marketing leadership: Amazon.co.uk: Helm, Gareth, Helm, Sophie: 9781908770318: Books This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk  The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com