Episode 104: Staying Ahead of the Curve - Keeping a Pulse on Trends and Trainings

What We Cover In This Episode: Why you need to stay on top of trends and trainings without losing focus on the core of your business [1:40] Cherise talks about polls, focus groups and pop-up classes when gauging trends [3:33] The ways that keeping up on trainings and certifications will benefit your business, staff and clients [5:20] What you can do as a studio owner to stay on top of trends and new trainings [7:41] Quotes: "Although it is really important to poll your community, often polls are not accurate on what your community actually wants. We do polls, but I like more or less taking focus groups with my consistent long-term members." [Cherise, 3:33] "You don't necessarily want to be the first one to do something because you don't know if it's going to stick, so I always tell my clients to try pop-up classes. Offer a pop-up or a workshop once a month, every month, and if it sticks and starts really growing and you have a waitlist, maybe it's worth adding to your consistent schedule or adding as a new service." [Cherise, 3:53] "Continuing education should really be a priority in every fitness business. I think often this is something that we forget about, especially owners that are really hands-on and in the business everyday. Before you know it, you've been open [for] two years and no one has done ongoing training." [Cherise, 5:33] LINKS:   fitDEGREE's Business Portal https://calendly.com/fitdegree/support  [email protected]  https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.instagram.com/fitdegree_nick/ https://www.instagram.com/megan_fitdegree/ https://www.instagram.com/whycoachingandconsulting/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q