Episode 105: Challenger brands, changing rules - The race to real scale in beverage with Danny Stepper

The next billion-dollar brands won't be invented by legacy CPG; they'll be acquired from founders. On the latest episode of Retail Sound Bites, Barry Thomas and Rachel Dalton sit down with Danny Stepper, CEO and co-founder of L.A. Libations, to unpack the realities behind scaling a beverage brand. This conversation dives into what separates brands that break through from those that stall, including the role of retail environments like Costco in elevating challenger brands, and why access to networks, capital, and visibility is becoming just as important as shelf space. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

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This episode was published on June 26, 2026.

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