Episode 105: Creating video content on social media with mortgage broker Ash Borland

Creating video content on social media with mortgage broker Ash Borland  Is the way you’re currently marketing your business on social media working for you? Are you looking for a way to build your business through video content on LinkedIn and other social media platforms? This week on the podcast, I interview mortgage broker Ash Borland. Ash is a home buyer specialist who helps first-time buyers and homeowners buy a new property. Like most of us, Ash had been using social media for a while as a way to market his service-based business. But he recently realised that ‘nurturing’ his social media audience into becoming paying customers wasn’t going to work for his business – you either need his services right now, or you don’t. And once you’ve bought a properly, you’re unlikely to need a mortgage broker again for years, if ever!  So Ash decided to try something else and offer value in a different way. With a background in performing arts, Ash started to create and share videos to help business owners to become more confident and comfortable in front of a camera. While Ash isn’t (yet) monetising his knowledge and advice on video creation, by consistently creating valuable content aimed at a wider audience, he’s seen an increase in recommendations, enquiries, and sales for his mortgage-related services.  Ash’s story is the perfect example of doing something different on social media – something that makes you stand out from the crowd – and this episode is definitely worth a listen!  You will learn… Why you might need to re-evaluate what type of content you create on social media and ‘think outside the box’ if your business-related posts aren’t currently generating enough engagement.  Why providing entertainment is key to getting people to enjoy and engage with your video content.  What online streaming is and how you can monetise it.  About Ash If you’d like to connect with Ash, you can find him on LinkedIn, Facebook, Instagram, and Twitter.  Related podcast episodes Episode 91 – How to do live video with confidence and how to use LinkedIn live video with Ian Anderson Gray.  Episode 96 – The psychology of why people buy with Melina Palmer. Get my help to build your personal brand on LinkedIn If you need help in creating your LinkedIn profile, check out my LinkedIn training and services on my Work with me page.  I offer two types of LinkedIn profile reviews: Get my feedback through a 20-minute video. Upgrade to an additional 30-minute Zoom call to go through my comments and ask me questions.  If you want my help with your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you. And if you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.  More about me.  If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not? If you have any questions on this episode or on LinkedIn or would like to offer any feedback, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter.