Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

from Marketecture: Get Smart. Fast. · host Ari Paparo

We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads". Sponsored by Start.io, visit at start.io/nofees Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Jan 10, 2025

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Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

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