Episode 105: Pioneering a Digital First League

Joe and Tom are joined by Ben Johnson for a conversation on the Drone Racing League. Ben is the Head of Marketing and Business Development at The Drone Racing League where he currently oversees Marketing, Media Partnerships, Sponsorship, Content Distribution, and Licensing. Prior to joining DRL, Ben was the Senior Director of Global Communications and Event Marketing at Tough Mudder, where he was responsible for building global brand awareness and leading in the development and execution of integrated marketing campaigns for events across eight countries.Ben talks about how the DRL is combining the best of the sports and tech world through their events. He also talks about the league's vision and their approach to partnerships.You can follow the DRL on Twitter @DroneRaceLeagueThe Facts The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com