EPISODE 105: Unbounce's Director of Product Marketing talks about Innovation, Customer Dialogue, and Strategizing for the Long Haul

Interview with Jess Petrella - Director of Product Marketing, Unbounce Jess Petrella's atypical journey to her current position began initially in in-house marketing teams, where she began freelancing as a graphic designer and marketer, and through this experience, she was able to identify the aspects of marketing that truly resonated with her, ultimately leading her to discover a passion for product marketing. Join us on the latest episode of Marketer of the Month as we sit down with Jess Petrella to discuss the intricacies of product marketing and learn how to navigate the challenges that lie ahead in the field. On The Menu: 1. Bridging the gap between product development and positioning 2. Marketing AI-based tools in different climates: benefits and challenges 3. Maintaining a solid foundation with purpose and values during a company's evolution 4. Unbounce's evolution and the role of AI and machine learning in its current products 5. Launching new products: common mistakes made by product marketers and ways to avoid them 6. Successful GTM strategies for innovative AI products: key elements